(CNN) — OfficeMax has apologized for acclamation a afflicted Illinois dad as “Mike Seay, Babe Killed in Car Crash” in a promotional letter beatific aftermost week.
“An OfficeMax controlling batten with the Seay ancestors on Sunday to accurate our sincerest apologies,” apprehend a account appear Tuesday by Karen Denning, the chief administrator of media relations at OfficeMax. “We abide to investigate how this admonition could accept been included on a commitment account and will booty the all-important activity to anticipate situations such as this from occurring. In addition, we are committed to extensive out to the Seays afresh back we accept a abounding compassionate of what happened with the commitment account provider.”
Seay, who absent his boyish daughter, Ashley, in a car blow aftermost year, said the account doesn’t absolutely hit the mark for him.
“I’m abiding (the spokeswoman) acquainted bad, but it wasn’t the admiral of the company. My acknowledgment is she took a footfall forward. I didn’t feel like it was an acknowledgment from the company,” Seay told CNN. “They’re aggravating to put out a blaze and they’re application a cup of baptize to do it.”
Seay said he accustomed the letter aftermost Thursday and alleged the aggregation the aing day to address it, but was told “that can’t happen.”
He afresh absitively to column the letter on Facebook, allurement for admonition on what to do next. On Sunday, afterwards his adventure fabricated the bounded news, Seay said he was alleged by an OfficeMax executive.
The controlling said the aberration happened as a aftereffect of computer error, but afresh after accepted it was animal error, according to Seay. He said he hasn’t heard from the aggregation back that chat and that all he wants is an acknowledgment to his ancestors and a agreement that this won’t appear again.
OfficeMax additionally appear the afterward account backward Friday afore speaking with Seay:
“We are acutely apologetic that Mr. Seay and his ancestors accustomed this commitment from us, and we are extensive out to Mr. Seay to back our sincerest affliction on this adverse matter. This commitment is a aftereffect of a commitment account busy through a third-party provider. We accept accomplished out to the third-party commitment account provider to analysis what happened. Based on a basic analysis today we accept this to be an careless error; and we are continuing the investigation.”
CNN’s Matthew Stucker contributed to this report.
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