Posted: 27 August 2018 Time: 14:19
Premier Soccer Alliance sponsors Carling Black Label accept launched a ‘Champion Admirers Inspire Champion Teams’ campaign.
Carling Black Label, who a year ago appear they had replaced Castle Lager as the PSL’s beer suppliers on a five-year deal, appear a account which reads: ‘For the accomplished 7 years, Carling Black Label has empowered the articulation of football admirers through the Carling Cup. Today, South Africa’s better beer cast added adequate their charge to bounded soccer by advertisement their advocacy of the Premier Soccer league, acceptable the official beer supplier.
‘Coinciding with the advertisement of the sponsorship, Carling Black Label launched their new football focused civic attack – Champion Admirers Inspire Champion Teams. The attack seeks to accompany football lovers an aberrant fan acquaintance throughout the season, beyond all 16 teams.
‘For the PSL 2018/19 season, Mzansi’s best admired beer cast will empower the articulation of the Champion fan through allusive interactions with above players on both radio and television.
‘Engaging with a aggregation fable or accepted amateur is an acquaintance that every Champion fan dreams of, and can now realise. Admirers can tune into their favourite South African radio sports show, on a account basis, to get an befalling to allotment their opinions on assorted capacity with aggregation legends, ex-players or analysts.
‘Listeners will additionally angle a adventitious of actualization on a appropriate Carling Black Label articulation alleged The Carling Couch on SABC 1’s football appearance Soccer Zone every Monday until the 5th of November 2018. The called radio stations for the antagonism are Ukhozi FM, Lesedi FM, Phalaphala FM, Umhlobo Wenene, Motsweding FM, Mughana Lonene FM, Ligwalagwala FM, Thobela FM, Ikwekwezi FM and Metro FM.
‘Additionally, an on-pack advance will run until the 31st October area admirers can angle to win Champion prizes, including a VW Golf GTi, a gaming array or airtime. To access the promotion, buy a 750ml Carling Black Label, punch *120*660*your different code#.
‘Carling Black Label has taken over from Castle Lager as an official PSL beer supplier. The beer behemothic has active a 5-year arrangement with the Premier Soccer league.’
Carling Black Label cast administrator Grant Pereira added: “Carling Black Label’s role in bounded football is committed – to empower the articulation of the fan, by giving him, or her, a belvedere to accurate their assessment and appulse the admirable game.
“The accommodation to accomplice with the PSL will accord the cast an befalling to abide to amplify the articulation of the fan throughout the season, and strengthen our charge to bounded football.”
Article by: Press Release
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