Banijay, the European superindie that owns Keeping Up With The Kardashians ambassador Bunim/Murray, has begin itself in the average of its own affecting absoluteness alternation in contempo months afterwards arising as one of the frontrunners to buy Big Brother and Black Mirror battling Endemol Shine.
Most companies would adumbrate beneath the covers until a accord is either done or the account has subsided. However, Banijay, which has 61 assembly labels in 16 countries, is adulatory its 10th ceremony this ages and, as such, CEO Marco Bassetti is accomplishing the circuit to draft out as abounding candles as possible.
“I can’t animadversion on article that there are so abounding speculations on,” the above Endemol Accumulation President Bassetti accordingly told Deadline.
However, he does abode the accepted charge for calibration in the all-embracing TV business and admits that it is attractive at opportunities for consolidation. “We accept that we will be in the bazaar for added [deals] and we will attending at this. We accept that we are a aggregation that we accept a belvedere that can blot accession aggregation of the average admeasurement and we accept that we can actualize a lot of value,” he adds. “We accept that calibration is accepting added and added important today because you charge added money to advance in new [shows]. You charge to accept actual able artefact to accept added advantage in advanced of your clients. It is difficult for abate companies. Also, the added you accept scale, the added befalling you accept to allure talent. We appetite to accept top talent.”
The rumors are not berserk annoying for the company; Banijay is smaller, and about beneath able-bodied known, than the MasterChef and Peaky Blinders group, and until its alliance with Zodiak Media, which owns companies abaft Wallander, The Girl With The Dragon Tattoo and The Crystal Maze, bankrupt in 2016, it was not advised in the above alliance as the brand of Endemol Shine, Fremantle and All3Media.
It is not the aboriginal time that Stéphane Courbit, architect and administrator of Banijay has approved to buy Endemol. Courbit approved to buy out the close in 2006 aback he was CEO of Endemol France, failed, larboard the afterward year afore ambience up Banijay in 2008. If successful, Courbit would be aback in the account for the aboriginal time aback 2015, aback he was affected in the French Bettencourt aspersion in 2015.
Many accept that for Banijay to succeed, it would accept to await on advance from French amassed Vivendi, which owns a 26.2% pale in the business alongside added interests such as Studiocanal, Canal and Universal Music, or assignment with a third affair to accession the ample finances.
All of this allocution about tie-ups is not to advance that Banijay isn’t able in assertive markets; it does decidedly able-bodied beyond Scandinavia and its UK capacity are acclaimed for their ball output. Bassetti credibility to backbone in France, area it produces long-running hits such as array architecture Les Associés (The Legacy), and believes that its German unit, run by above Endemol Shine German bang-up Marcus Wolter and Indian collective adventure with Deepak Dhar will alpha advantageous off soon.
Bunim/Murray, the aggregation founded by Mary-Ellis Bunim and Jonathan Murray and acclaimed for MTV’s Real World alongside the Kardashians, is additionally activity able with E! Citizen Rose and Total Divas and Stephen David Entertainment, which makes high-end docs such as The Making of the Mob.
Banijay formats Temptation Island and Wife Swap are additionally both advancing aback in the U.S. USA Network is bringing aback the island format, while CMT has ordered ten episodes of the British absolute ball format.
Bassetti says that that the U.S. charcoal the best important bazaar in the TV industry. “If you are able and big in the U.S. you are able and big in our industry. To be big there is article because every added arena is attractive at the U.S. and if we do able-bodied there, there’s an befalling to be commissioned in Europe, Australia and India and everywhere else.”
Banijay is predominantly a non-scripted company; it co-finances and distributes a cardinal of ball titles such as French aeon ball Versailles and Australian abhorrence abstruseness Wolf Creek in accession to bearing a bulk of dramas in Scandinavia. It now wants to extend this to the U.S., area Yellow Bird, the aggregation abaft Stieg Larson’s Millenium leash is aperture a ball assemblage beneath the administration of Headhunters ambassador Marianne Gray.
“For a aggregation like us, we charge to be able in ball and charge to abound footfall by step,” says Bassetti, who says it will advance ample bulk in the genre. “We will advance money in this business but we don’t appetite to change our focus to become a scripted company, our capital focus is on non-scripted.”
Its latest focus is on shows such as Alive and The Duo, two ball formats produced out of Denmark. Live, from the creators of All Against 1 and Nordisk Film TV Denmark, is a alive aptitude appearance that is analytic for the aing big alive artist. Artists alone accept 30 abnormal to booty audiences by storm afore active the accident of actuality swiped out by admirers application a adaptable app.
Meanwhile, The Duo is a new blazon of audience appearance to ascertain a articulate partnership. In anniversary episode, singers can’t see who they’ve been called to sing with, a blind divides them, but if they bout well, they are appear to anniversary added and move on to the aing round. The appearance is produced by Mastiff Denmark.
The Duo has been heavily financed by Banijay. Head of Content Lucas Green, who aing the aggregation from Fremantle at the alpha of 2018, said that it’s allotment of a action to put added axial money into development. “We accept a lot of acceptance in The Duo, it has a lot of the abundant beats of an ball appearance but it additionally has a different artisan that allows us to put affect at the affection of the stories. We’ve apparent a lot of aptitude shows that accept promised to acquisition the aing big brilliant but actual few accept delivered, but the success of shows like All Together, shows that singing and achievement shows don’t aloof accept to be about award a star, they can be about d or cogent belief or bringing bodies together. We’ve taken the abstraction from one our abate markets and absitively to aback it and put money into it, arrears accounts our own pilot to accomplish abiding that it had all-embracing scalability so if it were to launch, it would barrage big.”
Banijay is additionally at the beginning of bringing aback archetypal formats. As able-bodied as the above Temptation Island and Wife, it has afresh run through The Crystal Maze in the UK with Channel 4 and is branch out to become Shipwrecked already afresh with youth-skewing affinity E4. Last year, the aggregation additionally bought Castaway Productions to defended Survivor.
Bassetti says that Survivor was the alone hit architecture that wasn’t endemic by a big media accumulation and he acquainted that it still had abeyant to accessible in new markets, appear aback in others and be spun-off into a ambit of added series.
Next up, Banijay will be attractive whether it can survive Mipcom and potentially the chase to buy Endemol Shine.
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