The new archetypal will be accessible for acquirement alpha October 5.Villency Architecture Group
When he was young, Eric Villency enjoyed alert to his grandfather, appliance artist Maurice Villency, acquaint belief about his work. “My grandfathering had such a affection for design—it was infectious,” he says. “I admired to apprehend him allocution about not alone his appliance and the art he made, but additionally the artists and designers he admired.”
The New York built-in spent the bigger allotment of his adolescence arena in his granddad’s eponymous copse and upholstery boutique in the West Village, “most acceptable anarchic bodies until I appropriately knew how to use a attach gun,” he laughs. It was there that he able his own alacrity for adroitness and artistry. “I consistently knew I would do article creative, but I wasn’t abiding what aisle I would take,” he admits.
Ultimately, he followed in the footsteps of his father, Robert—chairman of Maurice Villency—and aing the ancestors business, absorption on accoutrement and interiors aboriginal in his career. “Looking back,” he muses, “[becoming a designer] was apparently added assured than I was acquainted of, [given] my family’s legacy.” Founded in 1932, Maurice Villency was after renamed Villency Architecture Group. And in 1998, Eric became the company’s CEO.
Eric Villency was called CEO of Villency Architecture Group in 1998, at the age of 23.Villency Architecture Group
Through the years, VDG’s mission—which centers on bearing high-quality, avant-garde designs—has remained the same. “We still accept a abysmal affiliation to our roots,” he says. The cast continues to aftermath custom accoutrement and small-batch assembly runs, and several key advisers who formed with Maurice Villency abide with the aggregation today.
The tools, however, accept decidedly evolved. These days, for instance, instead of duke drafting, “we use avant-garde computer clay and basic reality,” Villency says. Technology, he maintains, has been acute in adopting the company’s artistic process. “It’s burst bottomward the acceptable hierarchical capacity that alone designers into accepting to stick to one specialty,” he says.
For best of its existence, VDG has focused primarily on appliance and interiors, from residences and hotels to airport terminals and sports stadiums. (The group’s best notable projects accommodate The Sterling Suites at Citi Field, controlling offices at NBC News, and abundant accessories for Mercedes-Benz and Delta.)
Designed by Villency Architecture Group, the Delta Crown Room at Miami International Airport appearance eco-friendly appliance and a blush palette meant to reflect Miami’s able cultural identity.Villency Architecture Group
Over the accomplished decade, however, the aggregation has angled out into artefact architecture and development, accretion to accommodate electromechanical adorableness products, LED lighting systems, all-embracing art installations, automotive restorations, branded accessories, and wearable tech—not to acknowledgment achievement accoutrement and conditioning equipment, which annual for about a third of VDG’s revenue.
The 43-year-old innovator is conceivably best accepted for creating the high-tech anchored bicycles that propelled SoulCycle and Peloton to fettle fame. (In 2015, Men’s Bloom dubbed the Peloton bike “the best cardio apparatus on the planet.”) The glassy machines, which Villency advised alfresco of VDG, affection amoebic shapes aggressive by the anatomy and action of alfresco bikes. “The designs are audible in about every way and reflect the character of their corresponding brands,” he says.
Priced at $2,245, the Peloton bike streams circadian alive cycling classes captivated at the company’s New York studio.Villency Architecture Group
Villency’s access to designing exercise accessories differs from the methods he uses to actualize added artifacts, he notes, back bodies collaborate added carefully with fettle articles than they do with added goods. “There is a concrete acquaintance that is altered than sitting on a sofa. Bodies are ambitious of their accessories and gear—they apprehend it to perform,” he explains. “Appearance is allotment of the design, but it is no added important than comfort, durability, and functionality.”
Later this week, Villency is actualization his third fettle bicycle—the aboriginal beneath VDG. The new model, which will be produced in Taiwan and ambit in amount from $1,900 to $2,300 (depending on how it’s kitted out), will be accessible for acquirement by alone consumers or for bartering use.
Villency Architecture Group
Made in accord with Chicago’s Flat Three, the avant-garde bike boasts a carbon-steel belvedere that’s added abiding than its predecessors’; an automatic alluring braking arrangement that has been absolutely calibrated to acknowledge to user inputs; multifunctional holders that can defended assorted water-bottle sizes and weights; and a one-of-a-kind breach anatomy that offers added stability. “All the acquaint abstruse from our antecedent assignment accept been congenital into this new bike,” he asserts.
Sensors anchored into the bike will clue a absolute apartment of metrics that will be arresting to riders via a chargeless iOS app. “Going to a absolutely adaptable app uncouples accouterments and software to empower users to collaborate with agreeable on their own terms,” Villency says.
The new archetypal will be controlled via an iOS app, which will acquiesce users to actualize an annual and clue their stats.Villency Architecture Group
The bike, whose accepted agreement includes a belt drive for bashful operation, optimal durability, and low maintenance, will be awful customizable. For companies that appetite a private-label product, abounding capacity can be fabricated bespoke to absolutely adapt its attending and performance. For alone buyers, options will be added almost focused, with choices of handlebars, colors, and seats.
Starting at $1,900, the VDG Bike can be customized in abounding altered ways.Villency Architecture Group
“This was our architecture team’s dream bike,” Villency enthuses—though he admits concepts for a next-generation bike are already in the works. As for what’s next, “we’ve been accommodating with world-class athletes, concrete therapists, and doctors during the accomplished year to advance articles that advance bloom and wellness by optimizing anatomy and acclimation the body,” he reveals.
The VDG bike is complemented by new cycling shoes advised to enhance abundance and performance.Villency Architecture Group
Among the atypical creations are able-bodied gloves, yoga mats, customizable dumbbells, and ergonomic cycling shoes, all advised to advice users access their proprioception, or faculty of anatomy position, and in about-face advance their posture.
Designed with proprioception in mind, these ergonomic weights can be customized in agreement of color, material, and arrangement to clothing altered brands.Villency Architecture Group
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