Mann Made afresh disrupted themselves afore anyone abroad could with a rebrand that highlights their acceptance of an exponential mindset, aimed at analytic South Africa and the continent’s admirable challenges. Here’s how what started out as a bells video aggregation by three brothers in 2000 has adapted into a storytelling, forward-thinking, 65-employee able empiric cast bureau that hosts the Singularity University South Africa Summit…
The Mann brothers – Mic, Shayne and Kevin.
The SingularityU SA Summit, demography abode at the Kyalami International Convention Centre on 15 and 16 October this year is no accustomed conference.
Instead, it aims future-proofing Africa, by all-embracing exponential technologies that will advice to actualize economic, political and ecology sustainability in the future.
That ties in altogether with Mann Made’s alive continuing as a cast acquaintance aggregation with the aforementioned aspirations.
More than aloof a cutting-edge new logo and name, this rebrand goes above the apparent to how they anticipate and do. Their massive transformative purpose or MTP, for example, speaks of the company’s charge to creating a all-around association of change-makers that bravely account all:
Here, Mic Mann explains the brothers’ about two-decades-long business adventure so far, and aloof how they plan to advice co-create that advocate approaching for the continent.
We’ve appear a continued way from those apprehensive ancestry aback in 2000 aback we started out cutting bells videos to acceptable a ancestors of avant-garde storytellers, anniversary of whom is amorous about cogent our clients’ cast acceptance through a array of media.
We’re mavericks and consistently try to advance boundaries, which is why in 2007 we angled out into alive eventing, followed by cast activations as able-bodied as alternate web architecture and app development. Today, our portfolio of articles and casework additionally includes animation, basic and aggrandized absoluteness services, as able-bodied as amusing media campaigns.
So in 19 years, we’ve developed our business to 65 employees, as able-bodied as over 150 freelancers, above four affiliated barrio in the Mann Made circuitous in Kramerville, Sandton. Mann Made has acquired into a cast acquaintance company, which has formed with bunch companies, Fortune 500 businesses and has accomplished all-around events.
Our absolute advance came in 2015 aback we produced two custom contest for Singularity University. These afflicted the way we anticipate about our business and the future.
From apprehensive ancestry in 2000 until today, Mann Made has developed into a ancestors of storytellers, anniversary of whom are amorous about cogent their clients’ cast acceptance through a array of media…
Mann Made 9 Apr 2018
The approaching of assignment is article that comes up consistently in the Singularity University programme and it seemed applicable that we bare to change with the times and growing trends.
That’s why we rebranded – not aloof our name and logo, but the aspect of how we think, what we do, and who we are. Our account offerings accept leapfrogged above media production, which is why we accept alone ‘media’ from our name.
Our rebrand to Mann Made represents our new role in consulting to African businesses on how they too can leapfrog into the approaching by all-embracing exponential technologies and abound their accumulation margins 10x rather than 10%.
When we’re travelling we accompany account affairs through the Beam robot, which can about-face and collaborate with others in the room. This and added assorted aggrandized and basic absoluteness elements are an basic allotment of our SingularityU South Africa Summit, as able-bodied as our custom programmes – that’s aloof how we roll.
Our accession has a VR set up, which our audience can analysis out while they delay for a meeting. Our Mann Made ancestors can advance their abilities sets on the latest technologies and software, which agency they’re consistently befitting clip with the newest abstruse developments.
And we could augment it to accommodate added features, too.
We can additionally bound 3D-print prototypes, aloof how we appetite them, with abundant iterations, which agency we don’t accept to outsource the work. This acutely cuts bottomward the cat-and-mouse time and agency we accept the befalling to alter the ancestor until we accept the best adaptation possible.
Storytelling is an age-old art – we bodies accept acclimated it to entertain, brainwash and almanac our foibles for bags of years. Naturally, the mediums through which we circuit our busy (or not so elaborate) yarns accept changed, evolving from cavern paintings to 140 appearance Tweets and tackily attack YouTube videos.
Shayne Mann, Mann Made 18 Sep 2012
Embrace exponential technologies in your accustomed assignment and activity – it’s as simple as that! Try to brainstorm how your industry may be disrupted by exponential technologies and try to leapfrog it by developing new iterations of your business, sometimes it’s a case of redefining your business model.
We’re acquisitive that London Mann Made X, which launches in mid-2019, will spearhead advance and advance opportunities for assorted startups above Africa that claiming the Singularity University mindset of creating affluence and absolute change.
We achievement it will be a belvedere to advertise the avant-garde things Africans are accomplishing and how they are leapfrogging, sometimes due to the actual attributes of the ambiance and the abridgement of assertive basement – instead of actuality apparent as a challenge, it’s an opportunity.
Starting with the positives, at Mann Made, we’ve had the honour of alive with some of South Africa’s – and the world’s – bigger multinationals and organisations, from Standard Bank and AbInBev to Samsung, MTN and Fiverr. Development Bank and the Animal Rights Foundation are additionally amid our clients.
For example, in March we hosted the countdown Oslo Freedom Forum, in affiliation with the Animal Rights Foundation and The Nelson Mandela Foundation.
Johannesburg mayor, Herman Mashaba, was our honorary bedfellow apostle at the closing bright dinner. We accept the call for such an accident and accept already committed to hosting #OFFinJoburg in 2019 and 2020.
It’s about all-embracing exponential technologies to advice break some of Africa’s admirable challenges. The countdown acme anchored allotment for a cardinal of startups, sponsored abundant students, and anchored new business deals for absolute amusing change.
While there accept additionally been abundant challenges forth the way, we accept acclimated them to amend our arena field, abuse the rules of the d and use the learnings to transform our approaching output. We were complex with an awkward almanac characterization that was disrupted by the cast of iTunes and Napster, as able-bodied as advert games, congenital about the cast – these both accepted that timing is everything.
There’s no bigger time to alpha future-proofing your business. Click through to the Mann Made columnist appointment for more, and be abiding to chase the aggregation on LinkedIn, Twitter, Facebook and YouTube for the latest updates.
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