Lincoln Motor Company sales totaled 8,168 cartage in September, a year-over-year abatement of 7.2 percent. Lincoln’s all-embracing sales accelerate was the aftereffect of every agent in its calendar seeing a abatement in sales from 2017 but for its hottest product: the all-new Lincoln Navigator.
The Hottest Agent in the Business: What makes the 2018 Lincoln Navigator such a massive hit?
Navigator sales jumped 77.3 percent in September to 1,257 delivered, advancement the SUV’s position as the hottest artefact not aloof in Lincoln’s lineup, but in the affluence industry as a whole. Making the Navigator all the hotter is its line-topping Black Label variant, which is demography aloof 12 canicule to about-face in showrooms and active absurd profit. Average transaction prices for the Navigator were up about $30,000 aftermost ages acknowledgment to the Black Label as able-bodied as the high-series Reserve trim.
Further, the Navigator is a above hit for Lincoln in one of America’s best coveted markets: California. Navigator sales were up an absurd 166.7 percent in California in September. The Navigator is the aboriginal American agent to top J.D. Power’s APEAL Study, and a abundant accord of buyers are conquested from affluence brands like Mercedes-Benz, Cadillac, and Land Rover.
Despite this, Lincoln’s all-embracing SUV sales were bottomward 4.7 percent in September as the MKC saw sales bead 8.1 percent, MKX saw sales abatement 19.5 percent, and MKT sales beneath 53.2 percent.
As has been the case for the industry at ample in 2018, car sales connected to abatement in September for Lincoln. Continental sales were bottomward 23.3 percent, and MKZ sales were bottomward 7.7 percent.
Through September, Lincoln’s sales are bottomward 9 percent at 75,280 cartage delivered. Navigator sales are up 81.9 percent at 13,085 sold, allegorical Lincoln’s all-embracing SUV sales to a 2.4 percent year-to-date gain.
Coming for the Crown: 2018 Lincoln Navigator shows up the admirable Cadillac Escalade in a head-to-head
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