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(Crain’s) — Monte Henige had no acquaintance in the aroma business back he bought Romane Fragrances in 2004.

But back then, the above Chicago Stock Exchange controlling put his brand on the four-decade-old company.

Sales accept jumped 28 percent annually back Mr. Henige took over and aftermost year, he afflicted the Willowbrook company’s name to Tru Aroma to bigger represent what he wants the aggregation to be.

“What we’re absolutely about is creating brands,” Mr. Henige said. “Where are brands added important than in fragrance, in adorableness products?”

The aggregation creates private-label perfumes for retailers like Francesca’s Collections and Charlotte Russe. The hundreds of scents ambit in appearance and price, from as little as $10 to $100 for high-end names like St. John.

And now Tru and the burghal of Chicago are teaming up to actualize a bound copy aroma alleged Tru Blooms from roses, lavender and violets developed in 26 accessible and adjacency gardens.

The idea, built-in in January out of a agents brainstorming session, launched about immediately. The aroma will be in food Oct. 15.

“We’re calling this our antecedent harvest, ” Mr. Henige said. ” We do anticipate this will be article that will be an anniversary accident actuality and in added cities and we’re aflame about that opportunity.”

For added on Tru Aroma and Lisa Leiter’s Entrepreneurs in Action videos, go to ChicagoBusiness.com/EIA.

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