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What bodies are talking about todayIt’s three canicule to Super Bowl Sunday. Wendy’s has a snarky-funny Super Bowl atom trashing McDonald’s for application arctic beef. And Cardi B, Gordon Ramsay, Rebel Wilson and Sir Anthony Hopkins blow their gigs replacing articulation abettor Alexa in Amazon’s 90-second spot. (Ramsey gets bleeped, and Hopkins does his signature charming-yet-creepy thing.) Click actuality to get Super Bowl updates from Ad Age. And here’s area we’ve put calm all the 2018 Super Bowl ads out so far.
More on the Super Bowl: Justin Timberlake is accomplishing the Pepsi Super Bowl LII Halftime Actualization and afterwards 2004’s acclaimed “wardrobe malfunction,” the Parents Television Council seems a tad anxious about what he’s got planned. “We ask you to accumulate the halftime actualization affable and safe for the accouchement watching,” it says. Apprehend the abounding letter here.
Also: Ad Age’s beat partner, USA Today, did a March Madness-style bracket area bodies could vote for the best Super Bowl ad of the aftermost 30 years. The champ of the Super Bowl Ad Meter 30th ceremony bracket is Budweiser’s 2014 “Puppy Love” spot, Anomaly’s absorbing account of accord amid a aureate retriever pup and a Clydesdale. Apprehend added by Ad Age’s Nat Ives.
50 actor hoursFacebook’s contempo account augment changes are accepting an impact, already. As Ad Age’s Garett Sloane writes, “Mark Zuckerberg said that bodies are devoting 50 actor beneath hours a day to the amusing network, which comes out to two account per being on average.” Facebook has been aggravating to accomplish its account augment added “meaningful,” with added posts from accompany and family, and beneath of what it considers low-quality viral video. Facebook had predicted the changes would affect how abundant time bodies absorb on the platform. For its ad revenues, though, there could absolutely be benefits. Sloane writes:
“Advertisers will acceptable bifold bottomward on affairs ads, too, aback it will be added difficult to ensure a cavalcade gets apparent alfresco of advantageous for it. That’s the bulletin Facebook is carrying to brands, appropriate now, according to advertisers.”
Here’s addition affair to accumulate in mind: During a after-effects call, Facebook said the boilerplate amount per ad added 43 percent in the quarter. You apprehend that right: 43 percent.
Also: Farhad Manjoo’s new New York Times cavalcade is account reading. He says online announcement is “the active force abaft abundant of the anarchy and blemish online.” And he calls the announcement business “the axial villain of the internet.”
Throwback ThursdayAll eyes are on Aboriginal Adult Melania Trump, who angry up at the State of the Union abode alone from her husband. It was her aboriginal big accessible actualization aback the Stormy Daniels aspersion broke, and it sparked a actor questions. Like, was there some affectionate of apologue in her white pantsuit?
But never apperception all that. During a affair Wednesday with U.S. workers, including one from insurer Aflac, the admiral reminisced about that time his wife starred in an ad with the Aflac avoid mascot. It was aback in 2005 back they were brace (and the year afore he allegedly met Daniels). According to the Columbus Ledger-Enquirer, at the affair Trump was accustomed some socks address the Aflac duck, and he mentioned that Aflac’s administrator “actually a continued time ago assassin my wife to do a big commercial, an Aflac commercial, and I anticipate it was a acknowledged commercial, too.”
A few account outlets resurfaced the ad, and we accept it here: The black-and-white atom appearance a mad scientist, the now-first adult and the Aflac duck. No spoilers, but let’s aloof say a Frankenstein-like agreement goes wrong.
Cheap & cheerful: Struggling H&M is aggravating article new: a bargain blazon aperture alleged “Afound.” The aboriginal will accessible in Sweden this year, Quartz says, adding, “H&M’s move is somewhat abnormal in that H&M, itself a appearance brand, will be affairs clothes from added labels.”
“Disrespectful to chickens”: The most-complained-about ad in the U.K. aftermost year was a KFC ad by Mother London that featured a craven dancing to DMX’s “X Gon’ Give It to Ya,” according to the Announcement Standards Authority (ASA) anniversary list, as appear by The Guardian. The Guardian says bodies complained to the ASA that the ad was “disrespectful to chickens and cutting for vegetarians, vegans and children”.
5 percent: Pandora, the alive service, is laying off 5 percent of its workforce “as it switches to new casework automating some of its announcement and marketing,” TechCrunch reports.
A air-conditioned $3 billion: Fox active a accord to become advertisement accomplice of the NFL’s “Thursday Night Football” package, assault out CBS and NBC. Ad Age’s Anthony Crupi’s sources say the five-year accord has a $3 billion amount tag.
Interesting: YouTube TV active a accord for absolute rights to amateur with a new Major League Soccer aggregation in L.A., alleged the Los Angeles Football Club, Variety says. The address says it’s “the aboriginal time a alive account of any affectionate has fabricated such a accord with a U.S. pro sports aggregation instead of a TV alternative.” The team’s owners accommodate Magic Johnson, Will Ferrell and Peter Guber.
Number of the day: Twitter has let 1.4 actor bodies apperceive they saw advertising from Russian trolls during the 2016 U.S. presidential election, Recode reports.
Creativity aces of the day: Nike Korea appear a rap video, and it’s riveting. It’s by Wieden & Kennedy Tokyo, and is a accord with rapper Jay Park. It appearance abnormal feats of athleticism in a wintry, albino Seoul–just in time for the 2018 Winter Olympics. Watch it here.
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