Baxter of California, the arch innovator in compassionate and affair men’s admonishment needs, forth with The Hundreds, a Archetypal Californian Streetwear brand, are aflame to advertise the barrage of a bound copy accord of bendable appurtenances and admonishment products, with custom clear and characterization artwork by acclaimed pop artist, Aaron Kai (@aaronkkai).
The two confusing California-bred brands, accepting accomplished accelerated advance beyond the US and all-embracing markets back their inception, both bulk a able bounded attendance in their built-in city, Los Angeles—Baxter of California’s endemic and operated barbershop on La Cienega Boulevard and The Hundreds’ retail flagship abundance off Fairfax Avenue. Arch addition aural their corresponding categories of admonishment and apparel, the accord amid The Hundreds and Baxter of California represents both brands’ visions of what a avant-garde essentials set should be.
Yasmin Dastmalchi, VP of All-around Marketing for Baxter of California, states of the collaboration, “We accept our best articles aural this accord prove that exceptional doesn’t accept to be pretentious. Admonishment and appearance are two altered facets of appearance that usually arm-twist claimed actuality and ones truest adaptation of self. Baxter of California and The Hundreds are two accurate brands that allotment a bulk bulletin of not aggravating to be perfect, but to instead be accurate to who you are while consistently growing and adapting to alteration environment.” Offering that, “both brands action a toolbox for their consumers to be the best versions of themselves.”
The accord consists of a anxiously curated alternative of Baxter of California admonishment products, as able-bodied as bendable appurtenances advised by The Hundreds including a waist pack, two altered styles of hats and t-shirts, as well a pullover. The waist backpack was an capital allotment of this accord as the brands accept it is the ultimate acme of California lifestyle—a redefinition of the dopp bag and the absolute circle of admonishment and streetwear/apparel.
“It’s a account bag that can be as impactful as a clear tee,” explains Ben Shenassafar, Co-Founder and CEO of The Hundreds, “Because our waist backpack can be beat in altered ways, it’s a acceptable way to advertise the personality and appearance of the wearer.” Adding, “Traditional dopp bags usually don’t accept straps, but we pushed this bag to be a circadian capital that can authority a acceptable bulk of accessories and additionally be beat about the waist. As able-bodied as it actuality actual heavily branded with Aaron’s beachcomber art.”
As streetwear has generally been aggressive by pop art, the brands commissioned Hawaiian artisan Aaron Kai for the custom artwork for this collaboration. Famous for his pop art-style waves, Kai’s active assignment highlights the dejected blush arrangement of the after-effects to the tune of Baxter of California’s signature dejected bottles. Additionally, the collaborative characterization was advised to arise like a burst of water, attached into the bloom of Baxter of California’s grooming products.
“My after-effects are adumbrative of my past, growing up surfing in Hawaii. As a surfer, there’s not consistently after-effects to surf, so I started cartoon after-effects on my chargeless time. These after-effects eventually got warped, burst and continued into the after-effects they are today, and I’m abiding in 10 years the after-effects will attending different. I feel this architecture represents both brands for accessible reasons, one of them actuality the cream ability that Hawaii & California embody. Another is the cleanliness of the waves, as to me that meshes altogether with the abstraction of men’s admonishment products—everything is clean,” says Aaron Kai.
The brands aboriginal previewed the accord at Le Bon Marche’s “Los Angeles Rive Gauche” accident in Paris aftermost month, however, the abounding collection will clearly bead in the US on October 15th, 2018 and will be awash on both brands’ e-commerce sites (baxterofcalifornia.com/thehundreds and www.thehundreds.com), as able-bodied as in baddest specialty boutiques and civic administration stores. The articles ambit from $18-78.
For added on this collaboration, chase Baxter of California (@baxterofca) and The Hundreds (@thehundreds) or search #thehundredsxbaxterofca.
ABOUT BAXTER OF CALIFORNIA:
Founded in 1965, Baxter of California was one of the aboriginal companies to actively abode men’s grooming needs. The company, headquartered in Southern California, acerb believes in artefact affection through a charge to analysis and development. Its avant-garde articles for men are accessible at affairs stores, apothecaries, bigger beautician shops and online at baxterofcalifornia.com, as able-bodied as at Baxter Finley Beautician & Shop in Los Angeles, which appearance archetypal barbering casework alongside a curated accumulating of men’s admonishment products. www.baxterofcalifornia.com
ABOUT THE HUNDREDS:
Founded by Ben and Bobby Hundreds in 2003, and aggressive by California culture. The all-around cast is a 2-part affairs activity that houses both a accouterment band and online/print magazine. Both ends of The Hundreds are a absorption of our adolescence and interests growing up in a association affluent with assorted subculture. The accouterment is fatigued from archetypal L.A. lifestyle, august workwear, as able-bodied as re-appropriated ’80s cream and ’90s skateboarding fashions. These articles accept been conceptualized, designed, able and produced with the absolute anticipation and deliberation. We achievement you acknowledge them as abundant as we enjoyed authoritative them. www.thehundreds.com
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