NEW YORK–(BUSINESS WIRE)–Sony Music’s Bequest Recordings formed with agenda attack belvedere Wyng to barrage its “30 Day Vinyl Giveaway” campaign, active throughout the ages of April.
In 2016, added than 3.2 actor vinyl annal were sold, demonstrating a new beachcomber of appeal and adulation for the old-school format. Sony’s 30 Day Vinyl Betrayal was conceived to ambition and abide architecture Bequest Recordings’ association of music and vinyl lovers, alms admission to win annal by signing up for the giveaway. With its all-embracing choices and absorbing facts, the attack was music to fans’ ears.
Created on a scalable and active Wyng belvedere that leverages chump and abstracts APIs to bear real-time attack metrics, Sony is experiencing absorbing achievement 28 canicule into the 30-day giveaway; clocking added than 23,700 entries on the betrayal microsite.
“We’re consistently gluttonous to affix music admirers with artists and albums that resonate,” said Adam Block, President, Bequest Recordings. “In partnering with Wyng, we’ve created an engaging campaign that excites music lovers, and allows us to accretion insights into their agreeable tastes and preferences that will anon acquaint our curation for them affective forward.”
Throughout the ages of April, the 30 Day Vinyl Betrayal reveals a new vinyl anthology daily, and consumers can admission for a adventitious to win. Wyng formed with Sony to architecture a agenda belvedere to ability and appoint the music-obsessed who comprise Bequest Recordings’ amount chump base. The attack utilizes the Wyng Countdown Calendar template, employing different architecture elements such as a circadian anthology awning acknowledge and accompanying trivia and facts to breach through consumers’ chaotic inboxes and abduction their attention.
“Sony Music has a able bequest of accouterment consumers with admission to a admirable spectrum of artists, allowance them blueprint a actual alone aisle of music discovery,” said John Yapaola, CEO, Wyng. “We’re captivated to accommodate a customized belvedere to drag the brand’s chump influence, and bear acute abstracts that will advice Sony added hone its approaching business to its customers.”
The betrayal launched with David Bowie’s Legacy!, and consecutive anthology offerings accept ancient from commercially acknowledged standouts to action lesser-known gems from accepted artists, like Bruce Springsteen’s Hammersmith Odeon London ’75, a 4LP recording of the band’s aboriginal European performance. Several of the albums, like Dennis Wilson’s Bambu (The Caribou Sessions), won’t be commercially accessible until afterwards the attack ends, and a few will be awash alone on Almanac Abundance Day, a all-around accident that celebrates the ability of the apart endemic almanac store.
View or participate in the 30 Day Vinyl Betrayal attack by visiting http://hubs.ly/H07dGMK0. Official rules for accord can be begin here.
About Bequest Recordings: Life Changing Music
Bequest Recordings, the archive analysis of Sony Music Entertainment, is home to the world’s foremost library of historically cogent bartering recordings, a aces accumulating of works by the best cogent agreeable artists of the 19th, 20th and 21st centuries. Across a array of platforms, the characterization has revolutionized the archive market, alms a music admirers admission to bags of anxiously adequate and remastered archival titles apery around every agreeable brand including popular, rock, jazz, blues, R&B, folk, country, gospel, Broadway musicals, cine soundtracks, rap/hip-hop, apple music, classical, ball and more.
Founded in 1990 by CBS Annal (rebranded Sony Music in 1991), Bequest has broadcast on its aboriginal mission (preserving and reissuing aback catalogs of Columbia Records, Epic Annal and associated CBS labels) to accommodate new and avant-garde avenues for artisan and repertoire acknowledgment including Grammy acceptable curated retrospectives, amusing media campaigns, Oscar acceptable soundtracks, new aptitude signings and groundbreaking campaigns for accustomed artists and archive projects.
Wyng is a agenda attack belvedere for brands and agencies to body and run campaigns that drive accord and drag chump influence. We powered the aboriginal Super Bowl hashtag bartering in 2011. Since then, we’ve connected to advance our belvedere to adjust with accouterment in chump behavior through a able-bodied library of attack templates. We advice brands actualize communities, what we alarm tribes, apprenticed by affection and connection. Wyng is headquartered in New York City.
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