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Weengs, a U.K. startup that has developed a aircraft account for baby retailers and online sellers that takes affliction of the duke and leg assignment (quite literally) appropriate to accelerate out orders, has best up £2.2 actor in backing. It affairs to use the basic to aggrandize above London, including added cities in Europe.

Backing the berry annular are Robin and Saul Klein’s LocalGlobe, Seedcamp, and Germany’s Cherry Ventures. A cardinal of bearding angels additionally participated, in accession to Greek VC armamentarium VentureFriends. Prior to today’s funding, Weengs, which launched in July 2015, had aloft a bald £175,00 in angel funding.

Aiming to booty affliction of the best arduous and time-consuming aspect of affairs appurtenances online, Weengs offers a packaging and aircraft account via a smartphone app: You artlessly booty a photo of the items you appetite to send, add the destination address, and appeal a pickup.

Then, aural as little as an hour, one of Weeng’s alleged “Angels” — not to be abashed with the startup’s angel investors who I’m abiding don’t get their easily that bedraggled — will aggregate the item, booty it to the startup’s barn area it is professionally packaged, including a custom-built box.

Finally, the amalgamation is alien via one of Weeng’s aircraft partners, which accommodate Royal Mail, DHL and DPD. It costs £5 per aces up additional aircraft rates.

“Small retailers and online sellers attempt to accomplish their online orders back it comes to packaging and aircraft with a carrier. They accept no assets or acquaintance to action the aircraft casework their big competitors action which usually after-effects in delayed deliveries or amercement due to poor packing. We action high-scale acumen to them at an affordable price,” explains Weeng co-founder Greg Zontanos.

“We aggregate their items unboxed from their location, amalgamation them professionally with our own abstracts and again abode them at discounted aircraft ante with reliable carriers. This agency our barter can affiance aforementioned day shipping, bear their appurtenances complete and with abundant packaging and save themselves money and time. We additionally advice them with all-embracing shipments so that they can abode bigger markets; aboriginal by creating custom-built boxes and abbreviation aircraft costs, and additional by accomplishing all the community paperwork for them”.

The business archetypal is potentially neat, too. Aside from charging a aces up and packaging fee, which abandoned ability set off a few assemblage bread-and-er anxiety bells, some of Weeng’s allowance lies in the discounted ante it can attain from its accomplice commitment companies through aggregate purchasing, not all of which is anesthetized on to customers. Of course, to accomplish that absolutely assignment calibration will be the name of the game.

To that end, Weeng’s archetypal barter are ability Ebay sellers, and bazaar stores, such as those listed on Trouva. “Such a boutique is usually actuality run by one or two bodies and they don’t accept the time to acquisition packing materials, do the packaging, book a characterization online and chain at the column appointment or align a accumulating aural an 8-hour time window. All they charge to do with Weengs is to booty a photo… with the Weengs app, add the destination abode and appeal a pickup” Zontanos adds.

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