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Everyone needs an iPhone app it seems, alike e-commerce sites. But best arcade sites don’t appetite to bother with creating their own custom adaptable app. So now we are starting to see white-label adaptable e-commerce apps. Today, Magento Commerce, which aloft $22 actor in March for its open-source e-commerce platform, is accepting into the adaptable d with white-label apps for absolute barter who use its e-commerce backend. With 70,000 customers, that a lot of congenital sales leads. Already, 8,000 of them are a beta testing the adaptable artefact (meaning they may not be in the app abundance yet), including The North Face, the Miami Dolphins, and Flowe(Red).

Magento Adaptable is ablution today acknowledging the iPhone, but will anon add the iPad and Android as well. It about translates an absolute e-commerce armpit into a adaptable app that fits anniversary device, complete with a abounding catalog, artefact search, a arcade cart, ratings, and reviews. The iPhone app can be skinned any way the banker likes, and supports PayPal integration. The artefact roadmap for after this year includes the accession of barcode scanning, clandestine sales, A/B testing, and analytics. Magento accuse an $800 accoutrement fee and again a $700 anniversary fee, which is abundant cheaper than it would amount for an online abundance to actualize its own app and accommodate it with its back-end systems.

You’ve got to be a absolutely loyal chump to download a North Face or Miami Dolphins arcade app, but for those die-hard barter why not accord them a bigger touchscreen arcade experience? If anything, these apps will serve as acceptable business for Magento itself. You can no best alarm yourself a abounding turnkey e-commerce belvedere if you don’t abutment adaptable apps. And back we get to bigger touchscreens, custom adaptable apps become added compelling. Here’s a aiguille screenshot of what the accessible iPad app will attending like.

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