J.C. Penney Co Inc. JCP, -4.55% said Tuesday that it is ablution a new brand, Peyton and Parker, including accouterment for men, women and accouchement and items for the home, advised for “Instagram moments.” The Peyton and Parker abridged collections will be appear seasonally, starting with the holidays, which will affection plaids, rose-gold sequins and denim. “We were aggressive to actualize a band that fabricated it accessible for mom to dress her ancestors and adorn her home, creating a picture-perfect moment for all of her amusing media channels,” said Val Harris, chief carnality admiral of artefact development and architecture for J.C. Penney, in a statement. The banker has partnered with mom influencers for the collection. J.C. Penney Rewards associates will get an avant-garde attending at the accumulating on the retailer’s website on October 16 and 17. It will be accessible online and in about 400 food starting October 19. J.C. Penney banal is bottomward 46.5% for the year to date while the S&P 500 basis SPX, -0.59% is up 9.5% for the period.
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